You can buy almost anything online, but should you really buy jewelry on the internet? Online shopping is a common experience of life in the modern era, but it can still feel risky when purchasing something sentimental and expensive. At the same time, there’s a wider selection and often much more competitive pricing when you shop online versus traditional brick-and-mortar storefronts. 

With some tips and tricks, buying jewelry online can be a fun and rewarding way to start or add to a collection that speaks to your personal tastes.

1. Do a little research

The first thing to do when buying jewelry is to make sure you are accustomed to the type of jewelry that interests you. If you want to buy diamond jewelry, learn the type of cuts, shape, price, etc. You should know about the metals and which metal jewelry is best for you.

Ask family and friends if they have ever bought jewelry online. And if so, ask for advice. In fact, people usually only tell others about their experiences when they have been bad. If you get a recommendation from someone who has had a positive shopping experience on a particular website, you probably will experience it too. The most important part is after getting the recommendation, do check out the reviews of that particular store and also read what other buyers are saying about it.

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2. Research the seller

Do your due diligence on the seller first. When you are looking at an online jewelry site, you need to evaluate the reputation of the site itself and make sure that the site has the proper security.

Review the seller’s privacy policy to see whether they share your email or contact information with third-party organizations. Carefully read their exchange and return policy as well, to make sure that if you’re not happy with what you received, or something comes to you damaged, you will have some recourse.

If anything about the site looks or feels off, search and make your purchase elsewhere.

3. Check the measurements

The difference between a 14 inch and 16 inch necklace may seem minimal, but depending on your size and stature it might make a difference. There is no “average” size neck, wrist or finger, so it’s important to know your measurements and proportions in order to make an informed purchase.

4. Compare prices

This is an important tip for buying jewelry: don’t buy the first item you see. Shop around. It’s a good idea to compare prices at a few jewellers because you might find the same piece of jewelry for less money at another store. For example, online stores are generally speaking cheaper because they don’t have the same overheads as physical shops.

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5. Quality check

No matter where you buy your gold or diamond jewelry, take a purity test. In most of the in-stores, jewelers have installed purity testing machines in their stores. You can have it tested before you buy it.

If you are unsure of the quality or authenticity of your jewelry, always seek a different opinion! 

6. Look for opinions and reviews

You get abundant information, expert knowledge, reviews and ratings on purchases made online, making it easier to buy any jewelry depending on the reviews and ratings, rather than just relying on the salespeople, friends and relatives.

7. Buy what you love

The best collections are those that have been carefully curated by a person of varied taste and curiosity. When developing and defining your taste, trust your instincts, but don’t be afraid to step out of your comfort zone to find something truly special.

Specialists are always available to try things on for you, so you can get a sense of how something is worn. With their help, you just might take a chance on something daring and fun. Whimsical pieces can add to anyone’s wardrobe and could even become your new "go-tos".

As a final tip for buying jewellery, always keep the receipt and any other documents that come with your purchase. With custom-made items, check whether they are returnable. If you’re buying a gift, it’s an especially good idea to check on the returns and exchange policy. This way, you can always change the item if your recipient doesn’t love it.

We recommend reading: The Importance of Jewelry in a Woman's Life